General rules

What’s a brand? What’s a trademark? Does your business have a brandand do you think it's lacking a trademark? In this post, you’ll learn about what a trademark is and why it's so important for your business.

Let’s take a deep dive into the benefits of Brand Registry on Amazon. Take a look at examples of the e-commerce business scaling perspectives.

Read what to do if you decide to register your business name and how to choose the appropriate state for registration.

Read why and how to trademark your e-commerce business branding to protect your business name and reputation.

Explore all about trademark requirements to work with Amazon Brand Registry.

Read all about trademark classes for the goods and services, how to choose the proper class, and outcomes of failure to select the suitable trademark class.